“Long-term brand equity and growth depends on our ability to successfully integrate and implement all elements of a comprehensive marketing program.” – Timm F Crull, Chairman & CEO of Nestle

Aren’t you bothered when Facebook page url looks like http://www.facebook.com/pages/123456789/i-do-not-have-a-name-on-facebook?  If you’re not bothered you should be!

It is difficult to share and remember such a long url. When you are looking to leverage Facebook, even a url shortener service doesn’t make your life any easier. Facebook now allows you to have a customized URL for your Facebook Business page without having to have 25 fans. That makes it so much easier for businesses to brand themselves.

Business owners, did you know that Facebook allows page admins to improve the fan page url? I see so many fan pages that even with more than 25 fans they still haven’t claimed their custom URL. In almost all cases, your business name is available for use. In case, your proprietary name has already been taken by some other page user then you can also file a report with Facebook. Under the clause, they will be able to help you in re-claiming the name from the other user.

Shorter and more human urls are easier to remember and hence, make more impact in branding. Such urls can easily be used in promotions, business cards, or any online presence etc.

Business owners don’t let someone else grab your business identity on Facebook.

My Social Media Manager services are available just for this kind of task.

Until Next Time!